Stanford Graduate School of Business (USA)
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Erste Group: Transformation of a Banking House - Change, Leadership, Space
Soule, Sarah; Leixnering, Stephan; Höllerer, Markus; Sutherland, MargotCase SGSB-OB101-ELeadership and People ManagementErste Group (“Erste”), one of the largest financial services providers in Central and Eastern Europe, faced a rapidly changing business environment in 2019: fintech startups were unbundling retail banking services as consumers’ expectations for service in the digital age were evolving—and increasing. Yet, on the 200th anniversary of its inception as the first Austrian savings bank, Erste had overcome a number of strategic, leadership and spatia...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO
Rao, H; , Yin, LiCase SGSB-E494B-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €5.74
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Cisco Systems, Inc.: Collaborating on New Product Introduction - Teaching note
Lee H; Shao MTeaching Note SGSB-GS66TN-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €0.00
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The European Recycling Platform: Promoting Competition in E-Waste Recycling
Lee H; Shao MCase SGSB-GS67-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €8.20
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Cisco Systems: la adquisición de tecnología es la adquisición de personas
Lee H; Shao MCase SGSB-GS66ESService and Operations ManagementEn noviembre de 2007, un equipo global y multifuncional de Cisco Systems, Inc. buscaba la aprobación de la gerencia para comenzar a fabricar un nuevo enrutador, con el nombre en clave Viking. El equipo enfrentó una serie de desafíos al lanzar el enrutador de bajo costo pero potente para proveedores de servicios de telecomunicaciones. Después de revisar el proyecto para aumentar drásticamente la velocidad y capacidad planeadas del enrutador, la co...Starting at €8.20
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Peixe Urbano (A): The Ride Up the Roller Coaster
Rao, H; , Yin, LiCase SGSB-E494A-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO - Teaching Note
Rao, H; , Yin, LiTeaching Note SGSB-E494TN-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €0.00
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Deutsche Telekom 2020: Leading The Digital Transformation
Burgelman, Robert; Sutherland, MargotCase SGSB-SM337-EStrategyTim Höttges was at the outset of his seventh year as CEO of Deutsche Telekom (DT) in 2020. The company served more than 184 million mobile customers and had a presence in over 50 countries. Over the course of the previous 7 years, European telecommunication companies had experienced varying degrees of success. Revenues for telecommunication companies in France, Germany, Italy, and Spain as a whole fell by 14 percent from 2012-2019, while DT’s re...Starting at €8.20
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Deutsche Telekom 2020: Leading The Digital Transformation – Teaching Note
Burgelman, Robert; Sutherland, MargotTeaching Note SGSB-SM337TN-EStrategyTeaching note for product SM337Starting at €0.00
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Opendoor: Launching in Los Angeles
Siegelman, Russell; Scott, Mitchel; Sutherland, MargotCase SGSB-M379-EMarketingThe Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.Starting at €8.20