Stanford Graduate School of Business (USA)
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A Note on Human Resources in Developing Economies
Rosen, H; Siesinski, S; Yin, LiCase SGSB-E497-EEntrepreneurshipEntrepreneurs seeking to start companies in developing economies face significant human resource challenges. Before embarking on their ventures, entrepreneurs should articulate a talent management strategy that describes how they will source, identify, screen, and manage employees, including rank and file workers, mid-level managers, and senior executives as the company scales. In developing such a strategy, the most important considerations wi...Starting at €8.20
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Southwest Airlines (A) (Spanish)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1AESStrategyEn 1994, United Airlines y Continental Airlines lanzaron sus propias compañías aéreas de bajo coste para competir con Southwest Airlines. De 1991 a 1993, Southwest había aumentado su cuota de mercado del 26% al 45% en el importante mercado de la costa oeste de Estados Unidos. El caso estudia cómo Southwest creó una ventaja competitiva sostenible y hace hincapié en el papel de los recursos humanos como palanca para implementar la estrategia. Plant...Starting at €8.20
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Facebook: Hard Questions (A)
Shotts, Ken; Malhotra, Neil; Melvin, SheilaCase SGSB-ETH15A-EDecision AnalysisIn April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions about the fundamental relationship tech companies have with their users.” Zuckerberg admitted that his company faced “a number of important issues around privacy, safety, and democracy” but emphasized that his company was “idea...Starting at €8.20
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AGC Inc. in 2019: "Your Dreams, Our Challenge"
Kato, Masanori; Schaede, Ulrike; O'Reilly, CharlesCase SGSB-OB103-ELeadership and People ManagementAsahi Glass Co., Ltd. in 2014 was the world’s largest glass company, but the company faced flat revenues and increased global competition. Several of its flagship businesses projected few prospects for growth unless the company could develop new products and identify competitive strengths to compete within the rapidly changing global economy. AGC held leading global market shares in four major products: architectural glass, automotive glass, quar...Starting at €8.20
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The Intel Incubation Program: Disruption Inside
O'Reilly, Charles; Melvin, SheilaCase SGSB-OB105-ELeadership and People ManagementIntel established the Emerging Growth and Incubation (EGI) Group in 2018 with a charter to build a disruptive innovation engine. The EGI Group was seen as essential-even existential-for Intel to expand beyond its core business, find new ways to add significant value to the company, and once again be perceived as an engine of growth. Given Intel’s size and the perceived urgency of the need for growth, it was decided that EGI would incubate only ...Starting at €8.20
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Afresh Technologies: Building Blue Ocean Opportunity in the Fresh Food Supply Chain
Foster, George; Melvin, SheilaCase SGSB-E772-EEntrepreneurshipWhen Afresh CEO and cofounder Matt Schwartz enrolled at the Stanford University Graduate School of Business (GSB) in 2015, he had a singular obsession—healthy food, to benefit both individuals and the planet—and an ironclad determination: to found a business by the time he graduated. His classmate and cofounder, Afresh President Nathan Fenner, had a credo—work with really cool technology, preferably in underleveraged areas—and an orientation: ch...Starting at €8.20
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Zoom Video Communications, Inc. (A) :Origins to IPO Planning and Road Show Pitching
Foster, George; Melvin, SheilaCase SGSB-SM340A-EStrategyIn early April 2019, the executive team of San Jose-based Zoom Video Communications gathered in the company conference room to strategize about their messaging for a planned IPO, an event that only a few years earlier would have seemed improbable to many. Indeed, when Zoom founder and CEO Eric Yuan had first sought venture capital funding to start his company back in 2011, he was turned down countless times. “A new video conferencing entrant at...Starting at €8.20
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The WNBA-WNBPA 2020 Collective Bargaining Agreement Negotiations: Betting Big on Women
Foster, George; Melvin, Sheila; Garrido; Kristine RoseCase SGSB-SPM62-EDecision AnalysisOn November 1, 2018, the Women’s National Basketball Players Association (WNBPA) informed the league that it had decided to opt out of the Collective Bargaining Agreement (CBA) that had been signed in 2014 and was scheduled to run through 2021. The opt-out, which was not unexpected, triggered a period of negotiation that was described by WNBPA President Nneka Ogwumike as “incredibly complex.” This case takes students inside this complicated neg...Starting at €8.20
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Friends of the Children:Innovating and Scaling to Meet the Moment(s)
Starkey, Kim; Melvin, SheilaCase SGSB-SM343-EStrategyFriends of the Children was founded by Duncan Campbell in 1991. Campbell grew up in extremely challenging circumstances and wanted to use his good fortune to make an impact on the lives of children who faced the same sort of circumstances he once had. The Friends of the Children model entailed pairing a salaried, professional mentor, called a Friend, with each child for a minimum of 12 years. It worked—83 percent of Friends of the Children you...Starting at €8.20
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Southwest Airlines (A)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1A-EStrategyIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Starting at €8.20