Stanford Graduate School of Business (USA)
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Southwest Airlines (A) (Spanish)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1AESStrategyEn 1994, United Airlines y Continental Airlines lanzaron sus propias compañías aéreas de bajo coste para competir con Southwest Airlines. De 1991 a 1993, Southwest había aumentado su cuota de mercado del 26% al 45% en el importante mercado de la costa oeste de Estados Unidos. El caso estudia cómo Southwest creó una ventaja competitiva sostenible y hace hincapié en el papel de los recursos humanos como palanca para implementar la estrategia. Plant...Starting at €8.20
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Airbnb
Radcliff, A; Rosentahl, SCase SGSB-E470-EEntrepreneurshipThe Airbnb case describes the very early days of this startup, beginning with the founders’ original concept of renting out air beds and serving breakfast (“Airbed and Breakfast”) in their apartment to conference attendees as an alternative to expensive hotel rooms. The founders grew the business by providing finding lodging options in people’s homes for attendees of large events such as South by Southwest and the Democratic National Convention....Starting at €8.20
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Recursos Humanos en AES Corporation: el Caso del Departamento Ausente
Dee, T. D.; Pfeffer, JeffreyCase SGSB-HR3ESLeadership and People ManagementAES desarrolla y opera plantas de energía eléctrica en todo el mundo y, a fines de 1996, tiene aproximadamente 20,000 empleados. Pero, la corporación no tiene personal de recursos humanos, ya sea en la sede corporativa en Arlington, VA, o en cualquiera de sus instalaciones operativas. Además, la compañía tiene muy poco personal centralizado, poca o ninguna planificación estratégica, ningún departamento ambiental y casi ningún personal legal. La p...Starting at €8.20
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Amir Dan Rubin: Success from the Beginning (Spanish version)
Pfeffer, JeffreyCase SGSB-OB90 Spanish VersionLeadership and People ManagementIn November of 2010, the board of Stanford Hospital and Clinics announced that Amir Dan Rubin, at the time chief operating officer of the UCLA Hospital System, would become the next CEO at Stanford Hospital and Clinics. Although by 2010 Stanford hospital had largely recovered from a failed merger with the hospital of the University of California, San Francisco, and was financially stable, Rubin would lead an organization that still faced signifi...Starting at €8.20
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Lucinda Stewart: Attracting Allies and Mentors
Pfeffer, JeffreyCase SGSB-OB107-ELeadership and People ManagementFor most of her career, Lucinda Stewart was a woman working in contexts-investment banking private equity, venture capital-largely dominated by men. Nonetheless, Stewart had been able, virtually from the beginning of her career, to obtain allies and mentors and, as a consequence, accelerate her career progress (e.g., she was a VC partner in her late 20s). The case describes Stewart’s life, upbringing, and career trajectory, with a focus on the ...Starting at €8.20
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Southwest Airlines (A)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1A-EStrategyIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Starting at €8.20
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Jason Calacanis: A Case Study in Creating Resources
Pfeffer, JeffreyCase SGSB-OB104-EJason Calacanis described himself as a serial entrepreneur, angel investor, and podcaster - and someone who had come a long way from the time he had to talk his way into Fordham University. Later, when finances were tight, he talked the dean into getting the bursar to cut him a break. These early experiences with “being bold,” he believed, encouraged him to keep being bold - and creative. This case study explores Calacanis’ path to entrepreneur...Starting at €8.20
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Southwest Airlines (A) - Teaching note
O'Reilly, Charles; Pfeffer, JeffreyTeaching Note SGSB-HR1TN-EStrategyIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Starting at €0.00
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Men's Wearhouse: Éxito en un Sector en Declive
Dee, T. D.; Pfeffer, JeffreyCase SGSB-HR5ESGeorge Zimmer, CEO de Men’s Wearhouse, está considerando lo que ha hecho que la empresa tenga tanto éxito; qué, en todo caso, debería hacer de manera diferente para continuar teniendo éxito; y cómo gestionar su crecimiento y cultura a medida que la empresa se expande en el mercado de ropa a medida para hombres, muy competitivo. El comercio minorista es la industria más grande en los Estados Unidos. Tradicionalmente, la mayoría de las empresas min...Starting at €8.20