Stanford Graduate School of Business (USA)
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The Rise of AmorePacific
Barnett, William; Rhee, Mooweon; Shin, DongyubCase SGSB-SM274-EStrategyIn 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of “Harmony and Balance” and other philosophies that traced their roots in Eastern philosophy. AP’s view of yin and yang, for instance, was integral to the company’s approach to R&D. The case also looks at ...Starting at €8.20
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Southwest Airlines (A) (Spanish)
O'Reilly, Charles; Pfeffer, JeffreyCase SGSB-HR1AESStrategyEn 1994, United Airlines y Continental Airlines lanzaron sus propias compañías aéreas de bajo coste para competir con Southwest Airlines. De 1991 a 1993, Southwest había aumentado su cuota de mercado del 26% al 45% en el importante mercado de la costa oeste de Estados Unidos. El caso estudia cómo Southwest creó una ventaja competitiva sostenible y hace hincapié en el papel de los recursos humanos como palanca para implementar la estrategia. Plant...Starting at €8.20
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The F.B. Heron Foundation: 100 Percent for Mission - And Beyond
Ewald, Charles; Krauel Patel, Heidi; Foroughi, JaclynCase SGSB-SI140-EInnovation and ChangeIn late March 2017, Clara Miller, director and president of the F.B. Heron Foundation (“Heron”), a philanthropic institution focused on helping people help themselves out of poverty, sat down to put the finishing touches on her President’s Letter. In previous years, the letter included Miller’s lucid thoughts regarding major changes within the organization and advocated for movement toward a “philanthropic world”—a world in which “all sectors—pu...Starting at €8.20
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The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCase SGSB-SM317-EStrategyJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Starting at €8.20
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Recursos Humanos en AES Corporation: el Caso del Departamento Ausente
Dee, T. D.; Pfeffer, JeffreyCase SGSB-HR3ESLeadership and People ManagementAES desarrolla y opera plantas de energía eléctrica en todo el mundo y, a fines de 1996, tiene aproximadamente 20,000 empleados. Pero, la corporación no tiene personal de recursos humanos, ya sea en la sede corporativa en Arlington, VA, o en cualquiera de sus instalaciones operativas. Además, la compañía tiene muy poco personal centralizado, poca o ninguna planificación estratégica, ningún departamento ambiental y casi ningún personal legal. La p...Starting at €8.20
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Forestry and Timberland: Impact Investment Analysis
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI156-EInnovation and ChangeMuch like the famous philosophical thought experiment, impact investing raises questions about perception, observation, and reality. What is our sense that an investment results in social, environmental, and financial return? What changes can we observe taking place? What is the state of the situation as it exists (perhaps by measurement)? This case study applies this framework to our analysis of the social, environmental, and financial impact of...Starting at €8.20
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Nuveen and the Seychelles Blue Bond: Analayzing a Public Fixed Income Impact Investment
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI163-EInnovation and ChangeIn 2016, Stephen M. Liberatore, CFA, lead portfolio manager for and head of Nuveen’s impact fixed income strategies, received a phone call from the World Bank. The call was not unusual; in fact, Nuveen had collaborated with the World Bank in the past as lead investor on a new type of Green Bond for the World Bank’s private sector arm, the International Finance Corporation (IFC). While Green Bonds had been in existence for nearly a decade, the IFC...Starting at €8.20
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Amir Dan Rubin: Success from the Beginning (Spanish version)
Pfeffer, JeffreyCase SGSB-OB90 Spanish VersionLeadership and People ManagementIn November of 2010, the board of Stanford Hospital and Clinics announced that Amir Dan Rubin, at the time chief operating officer of the UCLA Hospital System, would become the next CEO at Stanford Hospital and Clinics. Although by 2010 Stanford hospital had largely recovered from a failed merger with the hospital of the University of California, San Francisco, and was financially stable, Rubin would lead an organization that still faced signifi...Starting at €8.20
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Hyundai Motor Group: Fast Follower to Game Changer
Barnett, William; Rhee, Mooweon; Kim, Jae-GuCase SGSB-SM364-EStrategyIn 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...Starting at €8.20
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POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Case SGSB-SM352-EStrategySouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Starting at €8.20