Stanford Graduate School of Business (USA)
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Birch Benders - Teaching note
Lattin, J; Saucedo, MTeaching Note SGSB-E633TN-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €0.00
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Political Risk in the Kaesong Industrial Complex
Rice, C; Zagart, A; McMurdo, TCase SGSB-IB103-EThe Kaesong Industrial Complex (KIC) is a 1.25-square-mile industrial park six miles north of the Demilitarized Zone in the Democratic People’s Republic of Korea. The complex includes both North and South Korean workers, and is subsidized by Seoul. The result of an agreement between North and South Korea in 2000, Kaesong stood as the sole beacon of hope for economic cooperation between the divided states, and remained open for business despite a...Starting at €8.20
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Two Interpersonal Challenges
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCase SGSB-ETH12-EThis case uses two important examples based at the Stanford Hospital. In the first, Joe Kelly is diagnosed with fast-growing lung cancer and must quickly go through a series of chemotherapy. Joe’s path includes discussions with his wife, son, and doctor about his prognosis and treatment. While Joe believes he is cured after the first round of chemotherapy, the doctor must communicate that the chance of relapse is high. In the second example, Ti...Starting at €8.20
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Two Miscellaneous Vignettes
Grousbeck, H. I.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH-14-EBusiness Ethics and Corporate Social ResponsibilityThis case uses two vignettes to illustrate ethical questions that may occur at hospitals. In the first, 89-year old widow Theresa Addison is faced with the challenge of finding a facility that will care for her 47 year old son on a long term basis. Her son had been born with cerebral palsy, and facilities had deemed his situation futile. In the second vignette, hospital staff missed a key indicator during a newborn’s first baby wellness check, re...Starting at €8.20
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San Leon Energy: Hydraulic Fracturing in Poland
Rice, C; Zagart, A; Myers, ACase SGSB-IB101-EThis case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing (“fracking”). Pioneered in the United States during the early 2000s, fracking involved pumping a mixture of water...Starting at €8.20
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Engyn in Iraq: Choosing Between Baghdad and Erbil
Rice, C; Zagart, A; Nicas, CCase SGSB-IB102-EWhen the Iraqi Oil Ministry held its first licensing round after the fall of Saddam Hussein, more known oil reserves were put up for bid than at any other moment in history. Allured by the opportunity, the chief executive of Engyn Oil & Gas (a fictional firm) began exploring ways to enter the Iraqi market. The CEO soon discovered that the endeavor was fraught with risks. The biggest political minefield was the long running power-sharing disput...Starting at €8.20
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Andy Smith's Struggles
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCase SGSB-ETH7-EThis case is about the diagnosis of Alzheimer’s at a relatively young age, at a time when the patients are forced to juggle jobs, family, and dementia. The case is based on the article When Alzheimer’s Hits at 40 from the Wall Street Journal (November 14, 2008). While most people who get Alzheimer's are over 65, Andy Smith, the protagonist in the case, is one of about 500,000 Americans living with Alzheimer's or other dementias at an atypically...Starting at €8.20
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Emergency Room Vignettes
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCase SGSB-ETH8-EThis case explores three tragic situations that lent themselves to organ donation. In each situation, doctors across the Midwest must work to save borderline deaths while communicating the tragic results to family. The first case deals with an accidental drowning of a toddler in the home pool. The second is a drunk-driving case of an eighteen-year-old resulting in a car crash and lost lives of a couple. Third, a young boy commits suicide by ha...Starting at €8.20
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Dr. Curley's Perfect Storm
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCase SGSB-ETH10-EDr. Curley is an obstetrician that deals with a very difficult birth of the new Santorini child. The Santorinis have been through a stillbirth, and upon getting pregnant again, extreme cautions are taken to ensure the safety and health of their new child. This case takes the reader through the difficult decisions that must be made by the doctor and family as “a perfect storm” of birthing complications ensues. The Santorini’s son is born with dow...Starting at €8.20
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Birch Benders
Lattin, J; Saucedo, MCase SGSB-E633-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €8.20