Stanford Graduate School of Business (USA)
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Synapse Technology Corporation: Using AI to Take a Good Look at Airport Security
Shaw, Kathryn; Cinnamon, Ian; Jedras, JamesCase SGSB-E763-EDecision AnalysisCould AI-based X-ray scanning platform make flying safer? Airport security officers had just seconds to decide if someone’s luggage contained a knife, gun, explosive, or other potential safety threat, and the human eye was not designed to focus for hours on a scanning screen. This case study describes the founding and early years of Synapse Technology, which aimed to improve airport security performance by leveraging advances in computer vision t...Starting at €8.20
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Global Fisheries: The Emergence of a Sustainable Seafood Movement
Barnett, W; Matson, P; Novy-Hildesley, J; Mason, J; Springer, A, FCase SGSB-SI141-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeFaced with declining fisheries and ineffective government solutions, environmental organizations turned to market solutions in the mid-1990s to promote sustainable seafood. Broad-reaching, innovative leaders used a combination of consumer education efforts and corporate partnerships to transform attitudes and actions about sustainable seafood throughout the supply chain. This case tracks the rise of the sustainable seafood movement, focusing on e...Starting at €8.20