Stanford Graduate School of Business (USA)
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Avari Ramada Hotel: Pricing Hotel Rooms
Azhar, WCase SGSB-M314-EMarketingIn January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room rate at the hotel. For the first time since operations began in Lahore, Avari’s average room rate has fallen below that of its main competitors, Pearl Continental Hotel, The Nishat Hotel, or Heritage Luxury Suites. Tahir felt that ...Starting at €8.20
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Avari Ramada Hotel: Pricing Hotel Rooms - Teaching note
Azhar, WTeaching Note SGSB-M314TN-EMarketingTeaching note for case M314Starting at €0.00