Stanford Graduate School of Business (USA)
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WineDirect: Supply Chain Management in the U.S. Wine Industry
Rapp, Alyssa; Foroughi JaclynCase SGSB-GS45B-EService and Operations ManagementIn late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for information on their orders and inventory. Six days after New Vine’s closure, Inertia Beverage Group (IBG), a provider of solutions for the creation and expansion of online wine marketplaces, agreed in principle to acquire New Vine and provide interim cash funding to revital...Starting at €8.20
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20