Stanford Graduate School of Business (USA)
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Netflix and the State of Streaming Video in 2011
Feinberg, Yossi; Johnson, ChristyCase SGSB-SM267-EStrategyIn 2010, only 16 percent of Americans were streaming movies and television shows online. By the end of 2011 that number would almost double, and the entertainment industry began barreling towards a digital future. This case follows Netflix, Hulu, Amazon, and HBO through the year 2011 as they launched and improved their streaming video capabilities. Though Netflix had historically been the most popular player in the streaming video market, Hulu, A...Starting at €8.20
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Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
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The Competitive Advantage of Netflix
Feinberg, Yossi; Johnson, ChristyCase SGSB-SM268-EStrategyIn 1997 Reed Hastings founded Netflix on the heels of a $750 million exit of his first venture—a software company. The premise was simple: Hastings believed that he could leverage the high-performance culture and data-drivenness embodied by tech companies to succeed in the DVD-rental-by mail business. Within a decade Netflix was bringing in more than a $1 billion in revenue a year and revered as one of the most innovative companies in Silicon Va...Starting at €8.20
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SAP Desing Thinking Part A and B - Teaching note
Shiv, B; Saucedo, MTeaching Note SGSB-SM250TN-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €0.00
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PMC-Sierra: Riding the Waves of Disruption (A)
Feinberg, Yossi; Schifrin, Debra; Dicker, DerekCase SGSB-SM272A-EStrategyThis case details how semiconductor company PMC-Sierra implemented different corporate entrepreneurship strategies to take advantage of two major industry disruptions: 1) the transition from hard disk drives to solid state drives; and 2) the rise of cloud computing. The core business of PMC-Sierra’s enterprise storage business was developing products called controllers that interfaced directly with hard disk drives. The company sold these control...Starting at €8.20
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Intrapreneurship @ Nokia Software: Instilling Culture Change
Feinberg, Yossi; Melvin, SheilaCase SGSB-SM320A-EStrategyIntrapreneurship @ Nokia Software, or I@NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved tough challenges faced by customers, or opened new markets. I@NS was intended to mimic the experience of founding a start-up, getting it funded, building a product, and taking it to market, with all the potential risk and ...Starting at €8.20
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Innovation at Volkswagen: The Story of Digital:Lab
Feinberg, Yossi; Orleans, Amadeus; Scott, MitchelCase SGSB-E680-EDecision AnalysisThe case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and developing strategy for innovation in an established enterprise environment.Starting at €8.20
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SAP Desing Thinking Part A
Shiv, B; Saucedo, MCase SGSB-SM250A-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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SAP Desing Thinking Part B
Shiv, B; Saucedo, MCase SGSB-SM250B-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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PMC-Sierra: Riding the Waves of Disruption (B)
Feinberg, Yossi; Schifrin, Debra; Dicker, DerekCase SGSB-SM272B-EStrategyThis case details how semiconductor company PMC-Sierra implemented different corporate entrepreneurship strategies to take advantage of two major industry disruptions: 1) the transition from hard disk drives to solid state drives; and 2) the rise of cloud computing. The core business of PMC-Sierra’s enterprise storage business was developing products called controllers that interfaced directly with hard disk drives. The company sold these control...Starting at €5.74