Stanford Graduate School of Business (USA)
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
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The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest
Zenioa S; Burns L; Denend LCase SGSB-OIT105-EInformation Technologies, Service and Operations ManagementAs of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to phys...Starting at €8.20
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Richardson County Community Association Vignettes - Teaching Note
H. Irving Grousbeck, Bethany Coates, Sara RosenthalTeaching Note SGSB-E568TN-EEntrepreneurshipMary Jones was the CEO of the Richardson County Community Association (RCCA), a nonprofit with assets of $250 million and annual grants totaling $50 million to charitable organizations in Richardson County, Colorado. As CEO of RCCA, Jones engaged personally with over 250 donors per year. She described her job as primarily one of relationship management, and at times, those relationships could prove challenging. In the RCCA Vignettes, Jones’s fi...Starting at €0.00
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Richardson County Community Association Vignettes
H. Irving Grousbeck, Bethany Coates, Sara RosenthalCase SGSB-E568-EEntrepreneurshipMary Jones was the CEO of the Richardson County Community Association (RCCA), a nonprofit with assets of $250 million and annual grants totaling $50 million to charitable organizations in Richardson County, Colorado. As CEO of RCCA, Jones engaged personally with over 250 donors per year. She described her job as primarily one of relationship management, and at times, those relationships could prove challenging. In the RCCA Vignettes, Jones’s fi...Starting at €8.20