Stanford Graduate School of Business (USA)
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Netafim: migrar de productos a soluciones
Lee, H.; Michlin, G.Case SGSB-GS46StrategyEn 2005, Erez Meltzer, presidente y CEO de Netafim (el principal fabricante mundial de equipos de riego por goteo), se preguntaba si la cadena de suministro de Netafim era lo suficientemente fuerte como para respaldar el cambio de estrategia que estaba planeando para la empresa: migrar de vender productos a Venta de soluciones. Cuando Meltzer asumió el cargo tres años antes, la compañía estaba luchando con ventas planas, una cadena de suministro ...Starting at €8.20
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The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest
Zenioa S; Burns L; Denend LCase SGSB-OIT105-EInformation Technologies, Service and Operations ManagementAs of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to phys...Starting at €8.20