Stanford Graduate School of Business (USA)
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El caso antimonopolio de Microsoft
Baron, D.; Lichtenstein, C.Case SGSB-P20ESStrategyEn 1998, el Departamento de Justicia de los EE. UU. Junto con 19 fiscales generales estatales presentaron una acción antimonopolio contra Microsoft Corporation por conducta anticompetitiva y violación de la Ley Sherman. El caso detalla las acusaciones del Departamento de Justicia y el caso presentado ante el tribunal, así como la posición de Microsoft sobre los asuntos y la línea de defensa. Describe la secuencia de eventos que comienzan con el t...Starting at €8.20
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Willkommen to Europe: The Political Economy of Migration Policy in Germany
Scheve, K; , Gaikwad, NCase SGSB-P85-EEconomicsIn December 2015, Angela Merkel, Chancellor of Germany and the de facto leader of the EU, faced the challenge of formulating an effective policy response to Europe’s migration crisis. Merkel must decide whether Germany can continue to host large numbers of new refugees in 2016, keeping in mind that over a million had arrived in 2015. Merkel could continue Germany’s relatively open refugee policy, but would need to decide how many more refugees to...Starting at €8.20
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India: Liberalise in the Face of Crisis?
Scheve, K; , Gaikwad, NCase SGSB-P86-EEconomicsIn June 1991, India was in the midst of a currency and balance of payments crisis the likes the country had not seen since independence in 1947. The country’s foreign exchange reserves were barely enough to finance 13 days worth of imports. In the face of the crisis, India was forced to consider external help from the International Monetary Fund (IMF), which was accompanied by market-oriented conditionalities. The prospect of IMF support was a do...Starting at €8.20
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One Belt One Road: Chinese Strategic Investment in the 21st Century
Scheve, K; , Zhang, RCase SGSB-P87-EEconomicsIt is September 2013. The new Chinese President Xi Jinping will soon launch his tour in Central Asia. On this tour, the President is deciding whether to launch a grand investment strategy, which he calls “One Belt One Road” (OBOR). Through this plan, he hopes to achieve a range of economic, domestic, and geopolitical goals. Economically, China needs to transition into a growth model that is sustainable but still delivers high growth rates. Dom...Starting at €8.20
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To Grexit or Not? Politic and Greece's Sovereign Debt
Scheve, K; , Gaikwad, N; , Weinreb, JCase SGSB-P88-EEconomicsIn November 2012, the Greek economy was on the precipice of collapse. Antonis Samaras, Greece’s newly elected Prime Minister, faced a difficult decision regarding the harsh terms of austerity proposed by the European Commission, European Central Bank, and the International Monetary Fund, in exchange for external support in the form of a financial bailout. If accepted, the bailout would prevent the country from defaulting on its sovereign debts, b...Starting at €8.20
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SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Burgelman, R; Chung, S, C; Nathanson, J; Lee, Won-yohCase SGSB-SM222-EStrategyThe case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1 billion company had a war chest of $600 million in cash, which allowed company leadership to consider three strategic options for evaluation: 1) Port or rebrand SK Planet’s top-ranked Korean servic...Starting at €8.20
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Wal-Mart: Presión de No Mercado y Riesgo de Reputación (A)
Baron, D.Case SGSB-P52AESStrategyEn 2002, cuando Wal-Mart se convirtió en la compañía estadounidense más grande en ventas, comenzó a atraer considerable atención. Su expansión en el negocio de comestibles pareció encender una tormenta de contención y mala prensa. Wal-Mart fue criticado por proporcionar salarios bajos y beneficios de atención médica inadecuados, expulsar a los pequeños comerciantes del negocio, dañar la cultura en los pueblos pequeños, dañar el medio ambiente y v...Starting at €8.20
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Wal-Mart: Presión de No Mercado y Riesgo de Reputación (B): Una Nueva Estrategia de No Mercado
Baron, D.Case SGSB-P52BESStrategyEn 2004 y 2005, Wal-Mart comenzó a implementar una estrategia no comercial para responder a los detractores y mejorar su imagen. Este caso detalla los muchos pasos que Wal-Mart tomó, desde involucrarse políticamente hasta crear oficinas de relaciones comunitarias y trabajar con grupos de intereses especiales. Wal-Mart publicó anuncios en varios periódicos, lanzó una importante iniciativa medioambiental, amplió los beneficios de atención médica, c...Starting at €5.74