Stanford Graduate School of Business (USA)
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The USGA: Advancing the Game of Golf in a Complex Ecosystem
Foster, George; Chou, Madie; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM60-EService and Operations ManagementThe United States Golf Association (USGA), operates among a network of associations and organizations in the game of golf. In the ecosystem of golf, there are many stakeholders, but no single governing body with overarching power to direct the action of other stakeholders. While the USGA works to improve the health of the golf industry, and the experience of participants, the actual experience of golfers is dependent on their local facilities, wh...Starting at €8.20
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Orb: The Next Big Thing (A)
Pedro M Gardete, Debra SchifrinCase SGSB-M363A-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €8.20
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Rick Welts: NBA and Club Leadership Roles Provide Platform for Broader Societal Change
Foster, George; van der Wal, Cor; Gutierrez, Gerzain; Naidu, ZachCase SGSB-L38-ELeadership and People ManagementRick Welts has been one of the most successful and lauded business executives in professional sports. He made remarkable contributions to the NBA league office, and was president of three NBA teams which won seven championships during his tenure. He was elected to the basketball Hall of Fame in 2018, a rare distinction for a business-side executive who was not an owner or commissioner. In 2011, he became the first openly gay high-level sports exe...Starting at €8.20
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20
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To Grexit or Not? Politic and Greece's Sovereign Debt
Scheve, K; , Gaikwad, N; , Weinreb, JCase SGSB-P88-EEconomicsIn November 2012, the Greek economy was on the precipice of collapse. Antonis Samaras, Greece’s newly elected Prime Minister, faced a difficult decision regarding the harsh terms of austerity proposed by the European Commission, European Central Bank, and the International Monetary Fund, in exchange for external support in the form of a financial bailout. If accepted, the bailout would prevent the country from defaulting on its sovereign debts, b...Starting at €8.20
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Orb: The Next Big Thing (A) - Teaching Note
Pedro M Gardete, Debra SchifrinTeaching Note SGSB-M363TN-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €0.00