Stanford Graduate School of Business (USA)
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Hyundai Motor Group: Fast Follower to Game Changer
Barnett, William; Rhee, Mooweon; Kim, Jae-GuCase SGSB-SM364-EStrategyIn 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...Starting at €8.20
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POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Case SGSB-SM352-EStrategySouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Starting at €8.20
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Collette Realty: A Struggling Apartment Complex
Abbey, D; Crews, N; Malchow, J; Piro, D; Senapati, D; Ressler, A; Drabkin, DCase SGSB-RE139-EEconomicsStephanie Collett sighed as she tried to focus on her laptop. It was late at night shortly before Christmas 2012, and she had spent hours trying to make the math work on a struggling apartment complex. Although she had no training or background in real estate, as a Stanford MBA student (2013), she was the best resource her family had to solve a complex financial dilemma. Her husband’s grandmother had just passed away, leaving the family a port...Starting at €8.20