Stanford Graduate School of Business (USA)
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Crocs (A): revolucionando un modelo sectorial de cadena de suministro para una ventaja competitiva
Marks, Michael; Holloway; Charles; Lee, Hau; Hoyt, David; Silverman, AmandaCase SGSB-GS57AESStrategyEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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Collette Realty: A Struggling Apartment Complex
Abbey, D; Crews, N; Malchow, J; Piro, D; Senapati, D; Ressler, A; Drabkin, DCase SGSB-RE139-EEconomicsStephanie Collett sighed as she tried to focus on her laptop. It was late at night shortly before Christmas 2012, and she had spent hours trying to make the math work on a struggling apartment complex. Although she had no training or background in real estate, as a Stanford MBA student (2013), she was the best resource her family had to solve a complex financial dilemma. Her husband’s grandmother had just passed away, leaving the family a port...Starting at €8.20