Stanford Graduate School of Business (USA)
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Global Fisheries: The Emergence of a Sustainable Seafood Movement
Barnett, W; Matson, P; Novy-Hildesley, J; Mason, J; Springer, A, FCase SGSB-SI141-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeFaced with declining fisheries and ineffective government solutions, environmental organizations turned to market solutions in the mid-1990s to promote sustainable seafood. Broad-reaching, innovative leaders used a combination of consumer education efforts and corporate partnerships to transform attitudes and actions about sustainable seafood throughout the supply chain. This case tracks the rise of the sustainable seafood movement, focusing on e...Starting at €8.20
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Johnson Controls, Inc. - Automotive Systems Group The Georgetown, Kentucky Plant
Roberts J; Milgrom PCase SGSB-BE9-EEconomicsThis case focuses on the auto supply industry and especially the relations between Johnson Controls (JCI) Automotive Systems Group's Georgetown plant and its main customer, Toyota Motor Manufacturing. Toyota's U.S. assembly plant, for which JCI supplies seats on a just-in-time basis. It can be used to investigate the differing patterns of supplier relations that were traditional in the U.S. and Japanese auto industries, to examine the adaptations...Starting at €8.20