Stanford Graduate School of Business (USA)
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The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCase SGSB-SM317-EStrategyJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Starting at €8.20
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POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Case SGSB-SM352-EStrategySouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Starting at €8.20
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Global Fisheries: The Emergence of a Sustainable Seafood Movement
Barnett, W; Matson, P; Novy-Hildesley, J; Mason, J; Springer, A, FCase SGSB-SI141-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeFaced with declining fisheries and ineffective government solutions, environmental organizations turned to market solutions in the mid-1990s to promote sustainable seafood. Broad-reaching, innovative leaders used a combination of consumer education efforts and corporate partnerships to transform attitudes and actions about sustainable seafood throughout the supply chain. This case tracks the rise of the sustainable seafood movement, focusing on e...Starting at €8.20