Stanford Graduate School of Business (USA)
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Peixe Urbano (B): From Founder to Turnaround CEO
Rao, H; , Yin, LiCase SGSB-E494B-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €5.74
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Navy SEALs: Selecting and Training for an Elite Fighting Force
Rao, H; Bowen, C; Lopez, GCase SGSB-HR40-ECorporate GovernanceThe SEALs are the elite special forces of the U.S. Navy. Their selection and training is exceptionally rigorous, with a heavy emphasis on physical condition, stamina, and mental toughness. However, the SEALs have a wide range of missions, many of which are highly sensitive. The case takes place in 2014, as the head of the command charged with SEAL selection and training considers whether some candidates who would make excellent SEALs are bei...Starting at €8.20
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Fair Trade USA: Innovating for Impact
Aubry R; Drabkin DCase SGSB-SI39B-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €8.20
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Peixe Urbano (A): The Ride Up the Roller Coaster
Rao, H; , Yin, LiCase SGSB-E494A-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO - Teaching Note
Rao, H; , Yin, LiTeaching Note SGSB-E494TN-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €0.00
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BuildDirect: Constructing a Culture that can Weather the Storms
Sutton, R; Rao, H; Hinds, RCase SGSB-E526-EEntrepreneurshipAfter a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply industry. They founded BuildDirect, an e-commerce company based on a sophisticated technology platform that optimized the shipment of home improvement products. Since its founding in 1999, BuildDirect faced se...Starting at €8.20
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Fair Trade USA: Innovating for Impact - Teaching note
Aubry R; Drabkin DTeaching Note SGSB-SI39TN-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €0.00
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Beef in Brazil: Shrinking Deforestation While Growing the Industry
Lee, H; Rammohan, SCase SGSB-GS88-EService and Operations ManagementIn June 2009, Greenpeace accused the cattle industry of contributing to deforestation in the Brazilian Amazon. Big brands that bought beef and leather were named as silent partners to the practice. Pressure from Greenpeace and the Brazilian government led to major changes. Meatpackers Bertin, JBS, Marfrig, and Minerva, responsible for one-third of exports, agreed to stop purchasing directly and indirectly from ranches that cleared more forest tha...Starting at €8.20