Stanford Graduate School of Business (USA)
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Peixe Urbano (B): From Founder to Turnaround CEO
Rao, H; , Yin, LiCase SGSB-E494B-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €5.74
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Health Leads (A): Expansion Decisions for a Health Care Nonprofit
Sorensen J; Schifrin D; Hettrich KCase SGSB-SM192A-EStrategyThe (A) case presents a 2009 critical expansion decision for health care nonprofit Health Leads: whether to expand rapidly while it had momentum, strong advocates, very high demand for its services, and funder support for growth; or whether to postpone rapid expansion and continue working on its model and further prove the company’s value to hospitals and clinics. Founded by Rebecca Onie (2009 MacArthur “Genius Grant” Fellow), Health Leads addre...Starting at €8.20
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Peixe Urbano (A): The Ride Up the Roller Coaster
Rao, H; , Yin, LiCase SGSB-E494A-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO - Teaching Note
Rao, H; , Yin, LiTeaching Note SGSB-E494TN-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €0.00
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Health Leads (B): Enyering the "Proof Period"
Sorensen J; Schifrin D; Hettrich KCase SGSB-SM192B-EStrategy“Health Leads (B): Entering the ‘Proof Period’” presents the decisions the health care nonprofit made in 2009 - 2010 about its expansion options, and the success it had in raising millions of dollars in 2011-2012 to support that strategy. The (B) case picks up where “Health Leads (A): Expansion Decisions for a Health Care Nonprofit” left off in January 2009, with the organization entering a strategic planning process. During the 18-month process,...Starting at €5.74