Stanford Graduate School of Business (USA)
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Health Leads (A): Expansion Decisions for a Health Care Nonprofit
Sorensen J; Schifrin D; Hettrich KCase SGSB-SM192A-EStrategyThe (A) case presents a 2009 critical expansion decision for health care nonprofit Health Leads: whether to expand rapidly while it had momentum, strong advocates, very high demand for its services, and funder support for growth; or whether to postpone rapid expansion and continue working on its model and further prove the company’s value to hospitals and clinics. Founded by Rebecca Onie (2009 MacArthur “Genius Grant” Fellow), Health Leads addre...Starting at €8.20
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
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Health Leads (B): Enyering the "Proof Period"
Sorensen J; Schifrin D; Hettrich KCase SGSB-SM192B-EStrategy“Health Leads (B): Entering the ‘Proof Period’” presents the decisions the health care nonprofit made in 2009 - 2010 about its expansion options, and the success it had in raising millions of dollars in 2011-2012 to support that strategy. The (B) case picks up where “Health Leads (A): Expansion Decisions for a Health Care Nonprofit” left off in January 2009, with the organization entering a strategic planning process. During the 18-month process,...Starting at €5.74