Stanford Graduate School of Business (USA)
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Netafim: migrar de productos a soluciones
Lee, H.; Michlin, G.Case SGSB-GS46StrategyEn 2005, Erez Meltzer, presidente y CEO de Netafim (el principal fabricante mundial de equipos de riego por goteo), se preguntaba si la cadena de suministro de Netafim era lo suficientemente fuerte como para respaldar el cambio de estrategia que estaba planeando para la empresa: migrar de vender productos a Venta de soluciones. Cuando Meltzer asumió el cargo tres años antes, la compañía estaba luchando con ventas planas, una cadena de suministro ...Starting at €8.20
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Ashoka: Innovators for the Public
Meehan, B; Levenson, Keohane, GCase SGSB-SM203-EStrategySince its founding in 1980, Ashoka: Innovators for the Public had supported the work of over 3,000 of the world’s most visionary social entrepreneurs; men and women who, in Ashoka founder Bill Drayton’s words, are tireless pioneers of “system-changing solutions that advance the world’s most urgent social problems.” Through these efforts, Ashoka was also widely credited with building the larger field of social entrepreneurship. And yet, just at t...Starting at €8.20