Stanford Graduate School of Business (USA)
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GoPro: Brand Extension
Marks, M; Foroughi, JCase SGSB-SM271-EStrategyIn early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the biggest initial public offerings of 2014, tripling in price in just over three months following the June IPO, the stock had tumbled 90.7 percent by the end of 2016. A series of camera pricing mistakes, altered product release s...Starting at €8.20
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BuildDirect: Constructing a Culture that can Weather the Storms
Sutton, R; Rao, H; Hinds, RCase SGSB-E526-EEntrepreneurshipAfter a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply industry. They founded BuildDirect, an e-commerce company based on a sophisticated technology platform that optimized the shipment of home improvement products. Since its founding in 1999, BuildDirect faced se...Starting at €8.20
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Flibe Energy: Pursuing a Safe, Affordable, and Sustainable Energy Future
Burgelman, R; Siegel, R; Nolan, SCase SGSB-SM208-EStrategyFlibe Energy is a startup in the nuclear power space seeking to find a safe way to enable nuclear energy using a technology previously dismissed by the US government since it could not be used for making material for nuclear weapons. The founders believe they have found a way to create safe, clean energy using a proven but forgotten technology. The challenges are steep, however, as proof of the technology will require hundreds of millions of doll...Starting at €8.20
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Profitability of On-Demand Food Delivery Businesses
Marks, M; Foroughi, JCase SGSB-SM270-EStrategyBy 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring: Online or mobile orders were rapidly replacing the traditional method of picking up the phone to call in takeout and delivery orders. Still, concerns began to arise as market participants struggled to raise funding a...Starting at €8.20