Stanford Graduate School of Business (USA)
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The Global Electric Automotive Industry in 2012
Burgelman R; Beiker S; Meyer Y; Martins A; Bhandari RCase SGSB-SM217-EStrategyIn the early 2010s, the shift towards electrified transportation remained an important trend as vehicle manufacturers were pursuing a variety of options to meet emission and fuel efficiency standards. This case provides a comprehensive update of the global electric vehicle industry, comprising vehicle manufacturers, battery suppliers, and charge providers. The situation of that industry in 2013 is assessed, which includes how the established manu...Starting at €8.20
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Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
David P. BaronCase SGSB-P52A-EEconomicsIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Starting at €8.20
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Wal-Mart: Nonmarket Pressure and Reputation Risk (B): A New Nonmarket Strategy
David P. BaronCase SGSB-P52B-EEconomicsIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Starting at €5.74