Stanford Graduate School of Business (USA)
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The Global Electric Automotive Industry in 2012
Burgelman R; Beiker S; Meyer Y; Martins A; Bhandari RCase SGSB-SM217-EStrategyIn the early 2010s, the shift towards electrified transportation remained an important trend as vehicle manufacturers were pursuing a variety of options to meet emission and fuel efficiency standards. This case provides a comprehensive update of the global electric vehicle industry, comprising vehicle manufacturers, battery suppliers, and charge providers. The situation of that industry in 2013 is assessed, which includes how the established manu...Starting at €8.20
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Evernote: Growth Options in january 2011
Haim MendelsonCase SGSB-E519-EEntrepreneurshipEvernote is a suite of cloud-based software and services designed to augment the user's brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company grew dramatically using the "freemium" revenue model that allows users to use the product for free unless they need special features or their usage exceeds a threshold. The case study describes the Evernote busin...Starting at €8.20
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Blizzard v. Bnetd.org (A): gestión de la propiedad intelectual
Viard, V. B.; Yatsko, P.Case SGSB-SM154AInnovation and ChangeEl fabricante de juegos de computadora personal Blizzard presentó una demanda en 2002 contra los desarrolladores del proyecto bnetd. El proyecto bnetd fue un esfuerzo voluntario de entusiastas de los juegos y programadores frustrados con las dificultades encontradas al jugar los juegos de computadora personal de Blizzard en su servicio de juegos en línea Battle.net las 24 horas. A través de la ingeniería inversa del software de Blizzard, los desa...Starting at €8.20