Stanford Graduate School of Business (USA)
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The Global Electric Automotive Industry in 2012
Burgelman R; Beiker S; Meyer Y; Martins A; Bhandari RCase SGSB-SM217-EStrategyIn the early 2010s, the shift towards electrified transportation remained an important trend as vehicle manufacturers were pursuing a variety of options to meet emission and fuel efficiency standards. This case provides a comprehensive update of the global electric vehicle industry, comprising vehicle manufacturers, battery suppliers, and charge providers. The situation of that industry in 2013 is assessed, which includes how the established manu...Starting at €8.20
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The USGA: Advancing the Game of Golf in a Complex Ecosystem
Foster, George; Chou, Madie; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM60-EService and Operations ManagementThe United States Golf Association (USGA), operates among a network of associations and organizations in the game of golf. In the ecosystem of golf, there are many stakeholders, but no single governing body with overarching power to direct the action of other stakeholders. While the USGA works to improve the health of the golf industry, and the experience of participants, the actual experience of golfers is dependent on their local facilities, wh...Starting at €8.20
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20