Stanford Graduate School of Business (USA)
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Tesla Motors- Evaluating a Growth Company
McNichols M; Casscells A; Foroughi JCase SGSB-A209-EAccounting and ControlAmid worldwide market and economic uncertainty, Tesla debuted its stock in June 2010 on the NASDAQ Stock Market (Ticker Symbol: TSLA). The stock price jumped over 40 percent in its first day of trading to close at $23.89 in an upsized deal that valued the company at $2 billion and raised over $226 million. It was the first initial public offering by an American automaker since Ford’s debut in 1956. While the primary market showed strong enthusias...Starting at €8.20
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SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Burgelman, R; Chung, S, C; Nathanson, J; Lee, Won-yohCase SGSB-SM222-EStrategyThe case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1 billion company had a war chest of $600 million in cash, which allowed company leadership to consider three strategic options for evaluation: 1) Port or rebrand SK Planet’s top-ranked Korean servic...Starting at €8.20
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Automakers in the Sharing Economy: An Examination of the Burgeoning Mobility Industry and Automakers' Strategies
Beiker, S; Lewis, SCase SGSB-SM279N-EStrategyThis paper compares different types of shared mobility solutions, in particular carsharing and ride hailing, the two most prevalent forms today. It describes the major trends prompting OEMs to engage in the mobility industry, such as urbanization, shifting consumer preference from ‘owning’ to ‘sharing’, and various technological advances. With that understanding in mind, the authors examine the current state of the shared mobility industry in m...Starting at €8.20