Stanford Graduate School of Business (USA)
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MobiVi: Establishing Credit Lending, Micro Donations, and Allied Services in Vietnam Using Telecom Technologies
Lee, H; Tang, C; Masood, JCase SGSB-GS82-EService and Operations ManagementIn 1984, Trung Dung fled political persecution in Vietnam, the country of his birth, to arrive in the United States as a refugee with only $2 in his pocket. Over the next two decades, he proved his mettle as one of the most astute and successful Vietnamese-American entrepreneurs. Although Dung had never thought that he would return to Vietnam, the instinctive entrepreneur inside him recognized the opportunities presented by country’s rapidly de...Starting at €8.20
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SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Burgelman, R; Chung, S, C; Nathanson, J; Lee, Won-yohCase SGSB-SM222-EStrategyThe case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1 billion company had a war chest of $600 million in cash, which allowed company leadership to consider three strategic options for evaluation: 1) Port or rebrand SK Planet’s top-ranked Korean servic...Starting at €8.20