Stanford Graduate School of Business (USA)
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SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Burgelman, R; Chung, S, C; Nathanson, J; Lee, Won-yohCase SGSB-SM222-EStrategyThe case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1 billion company had a war chest of $600 million in cash, which allowed company leadership to consider three strategic options for evaluation: 1) Port or rebrand SK Planet’s top-ranked Korean servic...Starting at €8.20
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D.Light: Selling Solar to the Poor
Jesper Sorensen, Michael Kennedy, Gina JoraschCase SGSB-IDE03-EEconomicsD.light is one of the leading manufacturers of solar powered lighting technology specifically designed for use by the world’s poorest, bottom of the pyramid customers. Having sold over 7 million lights since 2007, the company has been relatively successful. However, sales to the very poorest customers have failed to reach penetration levels desired by management, and the company is currently struggling with an array of marketing techniques and ...Starting at €8.20