Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
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AGC Inc. in 2019: "Your Dreams, Our Challenge"
Kato, Masanori; Schaede, Ulrike; O'Reilly, CharlesCase SGSB-OB103-ELeadership and People ManagementAsahi Glass Co., Ltd. in 2014 was the world’s largest glass company, but the company faced flat revenues and increased global competition. Several of its flagship businesses projected few prospects for growth unless the company could develop new products and identify competitive strengths to compete within the rapidly changing global economy. AGC held leading global market shares in four major products: architectural glass, automotive glass, quar...Starting at €8.20
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NEC Corporation in 2020: Innovating for the Future
Schaede, Ulrike; Ceia, Vanessa; O’Reilly, CharlesCase SGSB-OB106-ELeadership and People ManagementIn 2020, NEC focused on providing advanced IT, network, and data solutions, including cloud computing, AI and machine learning, Internet-of-Things platforms, and 5G networks as well as communication equipment installations. An award-winning company, NEC ranked fifth in the world in AI-related patents. The case study describes NEC’s pathway towards accelerating in-house innovation, and commercializing what its global labs had invented. In 2013, ...Starting at €8.20