Stanford Graduate School of Business (USA)
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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
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John Preston
Ellis, J; Bose, K, RCase SGSB-E487-EEntrepreneurshipFor the last year, Mountain Hardware (MH), a leading hardware retailer in the Rocky Mountain region, had evaded bankruptcy and liquidation. The week prior, John Preston, the company's CEO, learned that the acquisition offers he had expected to receive from four major companies in the industry would be delayed by several weeks. While disappointed with the wait, Preston had held out hope that his shareholders could recove...Starting at €8.20