Stanford Graduate School of Business (USA)
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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
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Tender
Siegel, Robert; Mansfield, ImogenCase SGSB-E752-EEntrepreneurshipThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Starting at €8.20
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Scale-up! How Google Accelerated Underrepresented Companies
Ziebelman, Peter; Mansfield, Imogen; Mirabile; DominicCase SGSB-E761-EEntrepreneurshipThe case explores Google’s accelerator programs and its efforts to support underrepresented start-ups that are ready to scale. Students will understand Google’s approach to (1) building accelerator programs, (2) selecting which startups to participate, and (3) leveraging the resources of Google and its parent, Alphabet. The case also provides an overview of the specific accelerator programs, curriculum, and benefits, which are helpful for student...Starting at €8.20
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
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Bumble
Weaver, Graham; Feldhausen, Erika; Mansfield, ImogenCase SGSB-E733-EEntrepreneurshipThis case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her ‘women message first’ dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.Starting at €8.20
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Bob Ross Auto Group
Linbeck III, Leo; Mansfield, ImogenCase SGSB-E749-EEntrepreneurshipThis case details the challenges Jenell Ross faced at Bob Ross Auto Group, the car dealership in Dayton, Ohio, started by her father, Bob Ross. The case explores critical activities that she had to undertake after her father’s unexpected passing, including managing her grieving family, estate taxes, and succession.Starting at €8.20
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Eleva Educação: Transforming K-12 Education in Brazil
Lee, Gloria; Mansfield, Imogen; Uribe Villa, DanielCase SGSB-E760-EEntrepreneurshipEleva Educação is a Brazilian education company that owns and operates private K-12 schools and sells curriculum tools. As of 2020, they directly serve 84,000 students in a high-performing network of 114 affordable private schools in seven states across Brazil, reach 279,000 other students who are enrolled in schools that have licensed Eleva’s Learning Management System (LMS), and have successfully opened a new “premium” flagship school with a di...Starting at €8.20
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HealthCo
Ellis, Jim; Mansfield, ImogenCase SGSB-E762-EEntrepreneurshipThis case follows the decision of two Stanford Graduate School of Business classmates, Heather Fernandez and Daniele Farnedi, to start a company together. It explores the criteria they used to assess ideas, how the pair identified an opportunity in consumer health care, and how they started testing urgent care clinic software concept. The case culminates with making a go or no-go decision.Starting at €8.20