Stanford Graduate School of Business (USA)
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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
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Netafim: migrar de productos a soluciones
Lee, H.; Michlin, G.Case SGSB-GS46StrategyEn 2005, Erez Meltzer, presidente y CEO de Netafim (el principal fabricante mundial de equipos de riego por goteo), se preguntaba si la cadena de suministro de Netafim era lo suficientemente fuerte como para respaldar el cambio de estrategia que estaba planeando para la empresa: migrar de vender productos a Venta de soluciones. Cuando Meltzer asumió el cargo tres años antes, la compañía estaba luchando con ventas planas, una cadena de suministro ...Starting at €8.20
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Evolución de la Cadena de Suministro de Xbox
Hoyt, David; Lee, H.Case SGSB-GS49Innovation and ChangeEn noviembre de 2005, Microsoft se preparó para el lanzamiento global de su consola de juegos de próxima generación, la Xbox 360. La Xbox original de Microsoft se había introducido un año después de la Playstation de Sony. La Xbox 360 superaría en gran medida el sistema de próxima generación de Sony para comercializar. También jugaría un papel importante en la estrategia futura de Microsoft, donde el sistema de entretenimiento en el hogar fue vis...Starting at €8.20
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Serena and Lily
Grousbeck I; Rosenthal SCase SGSB-E438-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €8.20
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Serena and Lily - Teaching note
Grousbeck I; Rosenthal STeaching Note SGSB-E438TN-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €0.00
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Beautycounter
Grousbeck I; Rosenthal SCase SGSB-E456-EEntrepreneurshipThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Starting at €8.20