Stanford Graduate School of Business (USA)
-
Netflix and the State of Streaming Video in 2011
Feinberg, Yossi; Johnson, ChristyCase SGSB-SM267-EStrategyIn 2010, only 16 percent of Americans were streaming movies and television shows online. By the end of 2011 that number would almost double, and the entertainment industry began barreling towards a digital future. This case follows Netflix, Hulu, Amazon, and HBO through the year 2011 as they launched and improved their streaming video capabilities. Though Netflix had historically been the most popular player in the streaming video market, Hulu, A...Starting at €8.20
-
Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
-
The Competitive Advantage of Netflix
Feinberg, Yossi; Johnson, ChristyCase SGSB-SM268-EStrategyIn 1997 Reed Hastings founded Netflix on the heels of a $750 million exit of his first venture—a software company. The premise was simple: Hastings believed that he could leverage the high-performance culture and data-drivenness embodied by tech companies to succeed in the DVD-rental-by mail business. Within a decade Netflix was bringing in more than a $1 billion in revenue a year and revered as one of the most innovative companies in Silicon Va...Starting at €8.20
-
FullBloom Baking Company
Foster G; Rosenthal SCase SGSB-E410-EEntrepreneurshipFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Starting at €8.20
-
FullBloom Baking Company - Teaching note
Foster G; Rosenthal STeaching Note SGSB-E410TN-EEntrepreneurshipFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Starting at €0.00
-
Serena and Lily
Grousbeck I; Rosenthal SCase SGSB-E438-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €8.20
-
Serena and Lily - Teaching note
Grousbeck I; Rosenthal STeaching Note SGSB-E438TN-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €0.00
-
Beautycounter
Grousbeck I; Rosenthal SCase SGSB-E456-EEntrepreneurshipThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Starting at €8.20
-
PMC-Sierra: Riding the Waves of Disruption (A)
Feinberg, Yossi; Schifrin, Debra; Dicker, DerekCase SGSB-SM272A-EStrategyThis case details how semiconductor company PMC-Sierra implemented different corporate entrepreneurship strategies to take advantage of two major industry disruptions: 1) the transition from hard disk drives to solid state drives; and 2) the rise of cloud computing. The core business of PMC-Sierra’s enterprise storage business was developing products called controllers that interfaced directly with hard disk drives. The company sold these control...Starting at €8.20
-
Intrapreneurship @ Nokia Software: Instilling Culture Change
Feinberg, Yossi; Melvin, SheilaCase SGSB-SM320A-EStrategyIntrapreneurship @ Nokia Software, or I@NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved tough challenges faced by customers, or opened new markets. I@NS was intended to mimic the experience of founding a start-up, getting it funded, building a product, and taking it to market, with all the potential risk and ...Starting at €8.20