Stanford Graduate School of Business (USA)
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Peixe Urbano (B): From Founder to Turnaround CEO
Rao, H; , Yin, LiCase SGSB-E494B-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €5.74
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Navy SEALs: Selecting and Training for an Elite Fighting Force
Rao, H; Bowen, C; Lopez, GCase SGSB-HR40-ECorporate GovernanceThe SEALs are the elite special forces of the U.S. Navy. Their selection and training is exceptionally rigorous, with a heavy emphasis on physical condition, stamina, and mental toughness. However, the SEALs have a wide range of missions, many of which are highly sensitive. The case takes place in 2014, as the head of the command charged with SEAL selection and training considers whether some candidates who would make excellent SEALs are bei...Starting at €8.20
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Total Venture Design: Creating and Delivering Value
Holloway, Charles; Montgomery, LucyCase SGSB-E823-EEntrepreneurshipCharles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.Starting at €8.20
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Ascend Behavior Partners: Hiring in a Tight Labor Market
Carroll, Glenn; Montgomery, LucyCase SGSB-SM355-EStrategyAscend Behavior Partners provided applied behavioral analysis (ABA) services to families with children with autism. The growing autism services market presented a massive opportunity for Ascend to provide quality care to families in need. Ascend’s delivery model relied on board certified behavior analysts (BCBAs), who were the backbone of providing care to families with children with autism. But the severe imbalance between supply and demand f...Starting at €8.20
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Peixe Urbano (A): The Ride Up the Roller Coaster
Rao, H; , Yin, LiCase SGSB-E494A-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO - Teaching Note
Rao, H; , Yin, LiTeaching Note SGSB-E494TN-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €0.00
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BuildDirect: Constructing a Culture that can Weather the Storms
Sutton, R; Rao, H; Hinds, RCase SGSB-E526-EEntrepreneurshipAfter a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply industry. They founded BuildDirect, an e-commerce company based on a sophisticated technology platform that optimized the shipment of home improvement products. Since its founding in 1999, BuildDirect faced se...Starting at €8.20
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Mach49 and 2401: Building the Unicorn Within
Siegel, Robert; Montgomery, LucyCase SGSB-E817-EEntrepreneurshipMonifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter’s team released a minimum viable product of 2401, and was now in the process of des...Starting at €8.20
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CrowdStrike: On a Mission to Protect
Siegel, Robert; Montgomery, LucyCase SGSB-SM353-EStrategyGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Starting at €8.20