Stanford Graduate School of Business (USA)
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GoPro: Brand Extension
Marks, M; Foroughi, JCase SGSB-SM271-EStrategyIn early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the biggest initial public offerings of 2014, tripling in price in just over three months following the June IPO, the stock had tumbled 90.7 percent by the end of 2016. A series of camera pricing mistakes, altered product release s...Starting at €8.20
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Resuelve in 2018: Fintech in Emerging Markets
Foster, George; Makinen, JulieCase SGSB-E657-EDecision AnalysisNo change to abstract.Starting at €8.20
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Noodle Analytics in 2018: AL for the Enterprise
Burgelman, Robert; Makinen, JulieCase SGSB-SM301-EStrategyStephen Pratt and Raj Joshi - two veterans of Infosys Consulting - decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model. The case traces Noodle Analytics from conception through funding, finding product-market fit, and its Series B raise in 2018, looking at issues of strategy, recruiting, business model, developing the product, corporate culture and the l...Starting at €8.20
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Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCase SGSB-IDE06-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €8.20
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Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiTeaching Note SGSB-IDE06TN-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €0.00
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Profitability of On-Demand Food Delivery Businesses
Marks, M; Foroughi, JCase SGSB-SM270-EStrategyBy 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring: Online or mobile orders were rapidly replacing the traditional method of picking up the phone to call in takeout and delivery orders. Still, concerns began to arise as market participants struggled to raise funding a...Starting at €8.20
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Oak Street Health - Teaching note
Chess, Robert; Makinen, JulieTeaching Note SGSB-E814TN-EEntrepreneurshipThis case describes the founding and evolution of Oak Street Health, a primary care provider operating in the “value-based” health care space, focused on Medicare patients in the United States. This case introduces students to value-based health care in the United States, in which providers assume full risk for the overall cost of patient care under a system of capitated payments, and contrasts it with traditional fee-for-service health care. Oa...Starting at €0.00
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VisionSpring
Hattendorf, L; Yin, LiCase SGSB-E516-EEntrepreneurshipVisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the founding of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries. The case describes how Kassalow becomes inspired and motivated by some of his early experiences as an optometry student and in public health. As Kassalow builds VisionSpring, the immense scaling challenges of distributing to “bottom...Starting at €8.20
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VisionSpring - Teaching Note
Hattendorf, L; Yin, LiTeaching Note SGSB-E516TN-EEntrepreneurshipVisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the founding of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries. The case describes how Kassalow becomes inspired and motivated by some of his early experiences as an optometry student and in public health. As Kassalow builds VisionSpring, the immense scaling challenges of distributing to “bottom...Starting at €0.00
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Runa: Driving Social Change through Passion ans Profit
Hattendorf, L; Kissick, RCase SGSB-E549-EEntrepreneurshipNear the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University. During the class, they refined the business plan for Runa, a beverage company that would make drinks from guayusa, a little-known leaf that grew in the Amazon. Beyond the potential of the business to make money, the two believed in Runa’s social mission―respecting the cultural traditions of Ecuadorian Kichwa communities, providing sust...Starting at €8.20