Stanford Graduate School of Business (USA)
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Sub-Micron Devices Inc.
Stefan Reichelstein, Tim BaldeniusCase SGSB-A170-EAccounting and ControlIn March 1996, the ASIC Division of Sub-Micron Devices received an inquiry from Western Digital: would ASIC be willing to supply 3,000,000 chips annually for a period of three years at a price of $40/chip? ASIC’s Controller, Gary Ravenport convened a meeting with Peter Parks, his assistant, to review the profitability of the Western Digital proposal.Starting at €8.20
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Automakers in the Sharing Economy: An Examination of the Burgeoning Mobility Industry and Automakers' Strategies
Beiker, S; Lewis, SCase SGSB-SM279N-EStrategyThis paper compares different types of shared mobility solutions, in particular carsharing and ride hailing, the two most prevalent forms today. It describes the major trends prompting OEMs to engage in the mobility industry, such as urbanization, shifting consumer preference from ‘owning’ to ‘sharing’, and various technological advances. With that understanding in mind, the authors examine the current state of the shared mobility industry in m...Starting at €8.20