Stanford Graduate School of Business (USA)
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Billy Beane and the Oakland Athletics (A): Disruptive Innovation in Major League Baseball
Foster, G; O'Reilly, N,, Lippert, R,, Shimizu, C,, Udseth, KCase SGSB-SPM53A-ECorporate Governance, StrategyBilly Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning on these topics by recounting Billy Beane’s success as the Oakland A’s General Manager over the past 16 seasons (1998 to 2013). The case, through analysis of performance and financial data over this time period, establishes Beane as ...Starting at €8.20
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FullBloom Baking Company
Foster G; Rosenthal SCase SGSB-E410-EEntrepreneurshipFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Starting at €8.20
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FullBloom Baking Company - Teaching note
Foster G; Rosenthal STeaching Note SGSB-E410TN-EEntrepreneurshipFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Starting at €0.00
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Serena and Lily
Grousbeck I; Rosenthal SCase SGSB-E438-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €8.20
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Serena and Lily - Teaching note
Grousbeck I; Rosenthal STeaching Note SGSB-E438TN-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €0.00
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Beautycounter
Grousbeck I; Rosenthal SCase SGSB-E456-EEntrepreneurshipThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Starting at €8.20
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The Elephant in the Room
Meehan, William; Prober, Charles; Melvin, SheilaCase SGSB-ETH32-ELeadership and People ManagementThis is a fictional roleplay based on the experiences of Daryn Dodson, the managing director of Illumen Capital, an investment firm that aims to leverage its power as an investor to deliver capital combined with evidence-based bias-reduction training and coaching for its portfolio of fund managers. Through Illumen Capital, Dodson worked to train portfolio fund managers to discern and eliminate implicit and explicit biases, thereby helping them to...Starting at €8.20
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Billy Beane and the Oakland Athletics (B): Advanced Metrics Beyond Baseball
Foster, G; O'Reilly, N,, Lippert, R,, Shimizu, C,, Udseth, KCase SGSB-SPM53B-ECorporate Governance, StrategyBilly Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning on these topics by recounting Billy Beane’s success as the Oakland A’s General Manager over the past 16 seasons (1998 to 2013). The case, through analysis of performance and financial data over this time period, establishes Beane as ...Starting at €5.74
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Billy Beane and the Oakland Athletics (B): Advanced Metrics Beyond Baseball - Teaching Note
Foster, G; O'Reilly, N,, Lippert, R,, Shimizu, C,, Udseth, KTeaching Note SGSB-SPM53TN-ECorporate Governance, StrategyBilly Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning on these topics by recounting Billy Beane’s success as the Oakland A’s General Manager over the past 16 seasons (1998 to 2013). The case, through analysis of performance and financial data over this time period, establishes Beane as ...Starting at €0.00