Stanford Graduate School of Business (USA)
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The Farm Winery
Madhav Rajan, Anne Beyer, Jaclyn ForoughiCase SGSB-A217-EAccounting and ControlIn early December 2013, Jim Madsen, co-founder and owner of The Farm Winery was preparing the company’s current and longer-term financing needs. Madsen needed to develop plans for fiscal year 2014, which included specific goals that were crucial to the success of the business. First, although the founders had historically contributed capital to meet seasonal cash needs, they were determined to achieve a point of self-sustainability. Next, the bu...Starting at €8.20
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Tender
Siegel, Robert; Mansfield, ImogenCase SGSB-E752-EEntrepreneurshipThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Starting at €8.20
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Scale-up! How Google Accelerated Underrepresented Companies
Ziebelman, Peter; Mansfield, Imogen; Mirabile; DominicCase SGSB-E761-EEntrepreneurshipThe case explores Google’s accelerator programs and its efforts to support underrepresented start-ups that are ready to scale. Students will understand Google’s approach to (1) building accelerator programs, (2) selecting which startups to participate, and (3) leveraging the resources of Google and its parent, Alphabet. The case also provides an overview of the specific accelerator programs, curriculum, and benefits, which are helpful for student...Starting at €8.20
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BreatheScreen Inc. Transaction Analysis and Financial Statements
Madhav Rajan, Anne Beyer, Jaclyn ForoughiCase SGSB-A216-EAccounting and ControlDr. John Anderson plans to license a technology that will be used to develop a device that would help physicians detect early-stage cancers. Patients would breathe directly into the device, which would analyze a user’s breath for traces of key compounds associated with the most common cancers. In addition to eliminating the need for invasive biopsy procedures, the screening tool would also be inexpensive, easy to use, and provide immediate resul...Starting at €8.20
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BreatheScreen Inc. Transaction Analysis and Financial Statements - Teaching Note
Madhav Rajan, Anne Beyer, Jaclyn ForoughiTeaching Note SGSB-A216TN-EAccounting and ControlDr. John Anderson plans to license a technology that will be used to develop a device that would help physicians detect early-stage cancers. Patients would breathe directly into the device, which would analyze a user’s breath for traces of key compounds associated with the most common cancers. In addition to eliminating the need for invasive biopsy procedures, the screening tool would also be inexpensive, easy to use, and provide immediate resul...Starting at €0.00
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The Farm Winery - Teaching Note
Madhav Rajan, Anne Beyer, Jaclyn ForoughiTeaching Note SGSB-A217TN-EAccounting and ControlIn early December 2013, Jim Madsen, co-founder and owner of The Farm Winery was preparing the company’s current and longer-term financing needs. Madsen needed to develop plans for fiscal year 2014, which included specific goals that were crucial to the success of the business. First, although the founders had historically contributed capital to meet seasonal cash needs, they were determined to achieve a point of self-sustainability. Next, the bu...Starting at €0.00
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Bumble
Weaver, Graham; Feldhausen, Erika; Mansfield, ImogenCase SGSB-E733-EEntrepreneurshipThis case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her ‘women message first’ dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.Starting at €8.20
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Bob Ross Auto Group
Linbeck III, Leo; Mansfield, ImogenCase SGSB-E749-EEntrepreneurshipThis case details the challenges Jenell Ross faced at Bob Ross Auto Group, the car dealership in Dayton, Ohio, started by her father, Bob Ross. The case explores critical activities that she had to undertake after her father’s unexpected passing, including managing her grieving family, estate taxes, and succession.Starting at €8.20
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HealthCo
Ellis, Jim; Mansfield, ImogenCase SGSB-E762-EEntrepreneurshipThis case follows the decision of two Stanford Graduate School of Business classmates, Heather Fernandez and Daniele Farnedi, to start a company together. It explores the criteria they used to assess ideas, how the pair identified an opportunity in consumer health care, and how they started testing urgent care clinic software concept. The case culminates with making a go or no-go decision.Starting at €8.20
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Eleva Educação: Transforming K-12 Education in Brazil
Lee, Gloria; Mansfield, Imogen; Uribe Villa, DanielCase SGSB-E760-EEntrepreneurshipEleva Educação is a Brazilian education company that owns and operates private K-12 schools and sells curriculum tools. As of 2020, they directly serve 84,000 students in a high-performing network of 114 affordable private schools in seven states across Brazil, reach 279,000 other students who are enrolled in schools that have licensed Eleva’s Learning Management System (LMS), and have successfully opened a new “premium” flagship school with a di...Starting at €8.20