Stanford Graduate School of Business (USA)
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Coppersea: Emergence of the Microdistillery Movement - Teaching Note
Glenn Carroll, Davina DrabkinTeaching Note SGSB-SM233TN-EStrategyBy the spring of 2013, Michael Kinstlick and Angus MacDonald had been running a microdistillery for less than a year. Coppersea, located in New York’s Hudson Valley, produced handcrafted spirits using a unique process based on techniques little-used over the past 300 years. The founders had coined the term Heritage-Methods distilling to describe their process. Although Coppersea was still working to develop a stable and consistent production p...Starting at €0.00
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Coppersea: Emergence of the Microdistillery Movement
Glenn Carroll, Davina DrabkinCase SGSB-SM233-EStrategyBy the spring of 2013, Michael Kinstlick and Angus MacDonald had been running a microdistillery for less than a year. Coppersea, located in New York’s Hudson Valley, produced handcrafted spirits using a unique process based on techniques little-used over the past 300 years. The founders had coined the term Heritage-Methods distilling to describe their process. Although Coppersea was still working to develop a stable and consistent production p...Starting at €8.20
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D.Light: Selling Solar to the Poor
Jesper Sorensen, Michael Kennedy, Gina JoraschCase SGSB-IDE03-EEconomicsD.light is one of the leading manufacturers of solar powered lighting technology specifically designed for use by the world’s poorest, bottom of the pyramid customers. Having sold over 7 million lights since 2007, the company has been relatively successful. However, sales to the very poorest customers have failed to reach penetration levels desired by management, and the company is currently struggling with an array of marketing techniques and ...Starting at €8.20