Stanford Graduate School of Business (USA)
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Crocs (A): revolucionando un modelo sectorial de cadena de suministro para una ventaja competitiva
Marks, Michael; Holloway; Charles; Lee, Hau; Hoyt, David; Silverman, AmandaCase SGSB-GS57AESStrategyEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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Dozier Industries
Bruce McKern, Mark EakerCase SGSB-F163-EFinanceDozier Industries was a U.S. manufacturer of electronic security systems. In 1994, it received a large order from the United Kingdom, which stipulated payment in Pounds. The company received a deposit, with the balance expected to be paid in 90 days. The contract provided a slim profit margin, which could be easily eliminated by an unfavorable change in exchange rates. The Chief Financial Officer had to decide whether to accept the foreign exchan...Starting at €8.20