Stanford Graduate School of Business (USA)
-
Evernote: Growth Options in january 2011
Haim MendelsonCase SGSB-E519-EEntrepreneurshipEvernote is a suite of cloud-based software and services designed to augment the user's brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company grew dramatically using the "freemium" revenue model that allows users to use the product for free unless they need special features or their usage exceeds a threshold. The case study describes the Evernote busin...Starting at €8.20
-
Magnolia Community Initiative: A Network Approach to Population-Level Change
Paul Brest, Debra SchifrinCase SGSB-SM226-EStrategyThis 2014 case describes how the Los Angeles-based Magnolia Community Initiative (MCI) – a network of 70 government, nonprofit and for-profit organizations from multiple sectors – is trying to create population-level change for 110,000 people in a neighborhood plagued by poverty and low education levels. The case discusses the challenges for such a network and raises questions about 1) how to measure progress and outcomes and 2) what factors cont...Starting at €8.20