Stanford Graduate School of Business (USA)
-
Coppersea: Emergence of the Microdistillery Movement - Teaching Note
Glenn Carroll, Davina DrabkinTeaching Note SGSB-SM233TN-EStrategyBy the spring of 2013, Michael Kinstlick and Angus MacDonald had been running a microdistillery for less than a year. Coppersea, located in New York’s Hudson Valley, produced handcrafted spirits using a unique process based on techniques little-used over the past 300 years. The founders had coined the term Heritage-Methods distilling to describe their process. Although Coppersea was still working to develop a stable and consistent production p...Starting at €0.00
-
Prototyping: A Quick Introduction
Mendelson, Haim; Han, ArarCase SGSB-E414-EEntrepreneurshipPrototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the concept and illustrates the use of prototypes in a variety of contexts.Starting at €8.20
-
Coppersea: Emergence of the Microdistillery Movement
Glenn Carroll, Davina DrabkinCase SGSB-SM233-EStrategyBy the spring of 2013, Michael Kinstlick and Angus MacDonald had been running a microdistillery for less than a year. Coppersea, located in New York’s Hudson Valley, produced handcrafted spirits using a unique process based on techniques little-used over the past 300 years. The founders had coined the term Heritage-Methods distilling to describe their process. Although Coppersea was still working to develop a stable and consistent production p...Starting at €8.20
-
Evernote: Growth Options in january 2011
Haim MendelsonCase SGSB-E519-EEntrepreneurshipEvernote is a suite of cloud-based software and services designed to augment the user's brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company grew dramatically using the "freemium" revenue model that allows users to use the product for free unless they need special features or their usage exceeds a threshold. The case study describes the Evernote busin...Starting at €8.20