Stanford Graduate School of Business (USA)
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Minted in 2017: Designing a Profitable Brand
Siegel, R; Kuyel, SCase SGSB-SM275-EStrategyMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCase SGSB-E530-EEntrepreneurshipMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Gary Loveman and Harrah's Entertainment
Jeffrey Pfeffer, Victoria ChangCase SGSB-OB45-ELeadership and People ManagementIn 1998, 38-year-old Gary Loveman was perfectly content with his job as an untenured associate professor at the Harvard Business School (HBS). He was a popular teacher with standing room only classes in service management. He lived comfortably with his family in Massachusetts and had successful consulting engagements and executive education assignments with companies such as Harrah’s Entertainment. His prospects for his tenure review, coming up i...Starting at €8.20