Stanford Graduate School of Business (USA)
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Birch Benders - Teaching note
Lattin, J; Saucedo, MTeaching Note SGSB-E633TN-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €0.00
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Birch Benders
Lattin, J; Saucedo, MCase SGSB-E633-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €8.20
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Gary Loveman and Harrah's Entertainment
Jeffrey Pfeffer, Victoria ChangCase SGSB-OB45-ELeadership and People ManagementIn 1998, 38-year-old Gary Loveman was perfectly content with his job as an untenured associate professor at the Harvard Business School (HBS). He was a popular teacher with standing room only classes in service management. He lived comfortably with his family in Massachusetts and had successful consulting engagements and executive education assignments with companies such as Harrah’s Entertainment. His prospects for his tenure review, coming up i...Starting at €8.20