Stanford Graduate School of Business (USA)
-
Lazier Industries
Ellis, Jim; Harrington, SeanCase SGSB-E-283-EEntrepreneurshipBob Lazier was the CEO of his family's business that manufactured high quality components used primarily in laundry machines. Despite LI's strong overall financial standing, Lazier was worried about a plateau in sales over the past six months and wondered if it had been a hiring mistake to bring on Scott Hawthorne as VP of sales. To complicate matters, Hawthorne's supervisor-the newly-promoted SVP of sales and marketing-was potentially compoundin...Starting at €8.20
-
Yobella
Ellis, Jim; Randolph, JustinCase SGSB-E484-EEntrepreneurshipThe case profiles the protagonist, Luke Tashie, CEO of Yobella — a self-serve frozen yogurt retail chain that Tashie acquired via a search fund — as the company struggles post-acquisition. The case provides an overview of Luke Tashie’s background, his motivation and subsequent capitalization of a search fund, the identification of the Yobella acquisition, and post-acquisition business challenges. As Tashie struggles to maintain financial viab...Starting at €8.20
-
FanGo
Ellis, Jim; Strabo, JackCase SGSB-E743-EEntrepreneurshipThis case details the challenges Collin Wallace faced at FanGo, a mobile ordering technology company that he founded based on technology that he developed as a college student. The case explores critical decisions that Wallace had to make, including in which market to apply his technology, whether to pivot to another market, and whether to sell his company to a strategic acquirer.Starting at €8.20
-
Carlypso (B): Pumping the Brakes
Ellis, Jim; Nakache, Patricia; Montgomery, LucyCase SGSB-E546B-EEntrepreneurshipAfter graduating from Stanford Graduate School of Business, Nicholas Heinrichsen and Christopher Coleman launched Carlypso, a peer-to-peer marketplace for selling used cars. Carlypso hoped to disrupt the $400 billion used car market by making it easier and more convenient for both sellers and buyers. However, Carlypso ran into difficulty trying to scale its operations, and pivoted to a reverse auction model, where Carlypso worked with leasing and...Starting at €5.74
-
Gary Loveman and Harrah's Entertainment
Jeffrey Pfeffer, Victoria ChangCase SGSB-OB45-ELeadership and People ManagementIn 1998, 38-year-old Gary Loveman was perfectly content with his job as an untenured associate professor at the Harvard Business School (HBS). He was a popular teacher with standing room only classes in service management. He lived comfortably with his family in Massachusetts and had successful consulting engagements and executive education assignments with companies such as Harrah’s Entertainment. His prospects for his tenure review, coming up i...Starting at €8.20
-
Smitten Ice Cream: Serving Joy
Saloner, Garth; Ellis, Jim; Conn, JeffreyCase SGSB-E-663-EEntrepreneurshipThis case examines the founding story California ice cream chain Smitten Ice Cream and CEO and Founder Robyn Sue Fisher, who invented a liquid nitrogen-fueled ice cream machine which mixes the world’s smoothest ice cream. Students will be confronted with numerous common entrepreneurial issues including prototyping, dealing with failure, discovering product-market fit, hiring, financing, and scaling organizations.Starting at €8.20
-
HealthCo
Ellis, Jim; Mansfield, ImogenCase SGSB-E762-EEntrepreneurshipThis case follows the decision of two Stanford Graduate School of Business classmates, Heather Fernandez and Daniele Farnedi, to start a company together. It explores the criteria they used to assess ideas, how the pair identified an opportunity in consumer health care, and how they started testing urgent care clinic software concept. The case culminates with making a go or no-go decision.Starting at €8.20