Stanford Graduate School of Business (USA)
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
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University Hospital: The Joint EP/CATH Lab Decision
Wu Gasper,Cindie; Schulman,Kevin; Scheinker, DavidCase SGSB-OIT120-EInformation TechnologiesHealth care management requires careful planning for efficient operations, in an environment where technology, best practices, and patient demands continue to change rapidly. This case study presents an operations management decision at a large academic medical center in response to falling demand for cardiac catheterization (CATH) procedures and growing demand for electrophysiology (EP) procedures, and requires students to consider all angles of...Starting at €8.20
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Teaching Note: University Hospital: The Joint EP/CATH Lab Decision
Wu Gasper,Cindie; Schulman,Kevin; Scheinker, DavidCase SGSB-OIT120TN-EInnovation and ChangeHealth care management requires careful planning for efficient operations, in an environment where technology, best practices, and patient demands continue to change rapidly. This case study presents an operations management decision at a large academic medical center in response to falling demand for cardiac catheterization (CATH) procedures and growing demand for electrophysiology (EP) procedures, and requires students to consider all angles of...Starting at €8.20
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Gary Loveman and Harrah's Entertainment
Jeffrey Pfeffer, Victoria ChangCase SGSB-OB45-ELeadership and People ManagementIn 1998, 38-year-old Gary Loveman was perfectly content with his job as an untenured associate professor at the Harvard Business School (HBS). He was a popular teacher with standing room only classes in service management. He lived comfortably with his family in Massachusetts and had successful consulting engagements and executive education assignments with companies such as Harrah’s Entertainment. His prospects for his tenure review, coming up i...Starting at €8.20