Stanford Graduate School of Business (USA)
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Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
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Good Ventures: The Power of Informed Decisions
Laura Arrillaga-Andreessen, Sarah MurrayCase SGSB-SI124-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn 2010, Cari Tuna quit her job at the Wall Street Journal to work full-time on developing a giving strategy for herself and her husband—Facebook co-founder Dustin Moskovitz. In May 2011, the couple created the philanthropic foundation Good Ventures. Tuna made transparency and knowledge sharing core components of the foundation; creating a blog to report on the foundation’s activities and learnings. Good Ventures co-funded projects so that the...Starting at €8.20
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Palantir Philanthropy Engineering: Software to Improve Lives
Laura Arrillaga-Andreessen, Sarah MurrayCase SGSB-SI125-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeBy 2014, Palantir Technologies, a fast growing Silicon Valley company with global impact at the heart of its mission, had spent several years donating the same software to nonprofits that it sold to commercial customers to help solve some of the world’s most pressing problems. It had consolidated these philanthropic activities in 2011, when Jason Payne, a long-time software engineer at the company, made an internal transition to found the compan...Starting at €8.20
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SAP Desing Thinking Part A and B - Teaching note
Shiv, B; Saucedo, MTeaching Note SGSB-SM250TN-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €0.00
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Good Ventures: The Power of Informed Decisions - Teaching Note
Laura Arrillaga-Andreessen, Sarah MurrayTeaching Note SGSB-SI124TN-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn 2010, Cari Tuna quit her job at the Wall Street Journal to work full-time on developing a giving strategy for herself and her husband—Facebook co-founder Dustin Moskovitz. In May 2011, the couple created the philanthropic foundation Good Ventures. Tuna made transparency and knowledge sharing core components of the foundation; creating a blog to report on the foundation’s activities and learnings. Good Ventures co-funded projects so that the...Starting at €0.00
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Palantir Philanthropy Engineering: Software to Improve Lives - Teaching Note
Laura Arrillaga-Andreessen, Sarah MurrayTeaching Note SGSB-SI125TN-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeBy 2014, Palantir Technologies, a fast growing Silicon Valley company with global impact at the heart of its mission, had spent several years donating the same software to nonprofits that it sold to commercial customers to help solve some of the world’s most pressing problems. It had consolidated these philanthropic activities in 2011, when Jason Payne, a long-time software engineer at the company, made an internal transition to found the compan...Starting at €0.00
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SAP Desing Thinking Part A
Shiv, B; Saucedo, MCase SGSB-SM250A-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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SAP Desing Thinking Part B
Shiv, B; Saucedo, MCase SGSB-SM250B-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20