Stanford Graduate School of Business (USA)
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MobiChair - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E491TN-EEntrepreneurshipThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Starting at €0.00
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23andMe: A Virtuous Loop
Siegel, Robert; Conn, JeffreyCase SGSB-E688-EEntrepreneurshipThis case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.Starting at €8.20
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Clinova: Diagnose and Decide
Foster, George; Conn, JeffreyCase SGSB-E699-EEntrepreneurshipThis case provides an overview of the founding and scaling story of British health and wellness company Clinova. The case outlines the fledgling company’s early marketing successes signing up-and-coming athletes and sports franchises, as well as the difficult capital allocation, strategic and structural decisions Clinova’s founders Arsalan Karim and Charles Ebubedike must make between scaling their consumer product lines or building their illness...Starting at €8.20
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MobiChair
H. Irving Grousbeck, Sara RosenthalCase SGSB-E491-EEntrepreneurshipThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Starting at €8.20
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Starling Systems Vignettes - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E570TN-EEntrepreneurshipJack Swain, the newly appointed CEO of Starling Systems, a call center software solutions company, had a problem. Swain had recently hired in a new VP of operations, Felicia Shaw, and while she had instituted a number of much-needed changes within the organization, she had not been well-received by the tight-knit customer service team. Specifically, Starling System’s top performing customer service representative, Judith Fenton, was not happy a...Starting at €0.00
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Autodesk in 2018: A Focused Future
Siegel, Robert; Burgelman, Robert; Conn, JeffreyCase SGSB-SM310-EStrategyThe purpose of this case is to look at Autodesk’s cultural, organizational and technological challenges as the company undergoes a recent leadership transition. The case examines the strategic agenda enacted under Autodesk CEO Andrew Anagnost: the company’s shift to a subscription business model, the digitization of the company’s internal technology infrastructure and shift to cloud computing, and the disruptive convergence of the company’s cons...Starting at €8.20
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Mines (A): Searching for the Right Nail
Reiss, Peter; Conn, JeffreyCase SGSB-E-661-EEntrepreneurshipThis case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could target to solve business problems using its proprietary cloud-based data platform. Students will be confronted with numerous entrepreneurial issues including founder partnership, fundraising, initial industr...Starting at €8.20
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Healthy Buildings
H. Irving Grousbeck, Sara RosenthalCase SGSB-E563-EEntrepreneurshipThe Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees. The first issue deals with Fred Payton, Healthy Buildings’s COO, and Marcia Vannis, the company’s vice president of marketing. It soon becomes apparent that Payton and Vannis have a tumultuous relationship, with Payton frequently undermin...Starting at €8.20
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Healthy Buildings - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E563TN-EEntrepreneurshipThe Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees. The first issue deals with Fred Payton, Healthy Buildings’s COO, and Marcia Vannis, the company’s vice president of marketing. It soon becomes apparent that Payton and Vannis have a tumultuous relationship, with Payton frequently undermin...Starting at €0.00
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Starling Systems Vignettes
H. Irving Grousbeck, Sara RosenthalCase SGSB-E570-EEntrepreneurshipJack Swain, the newly appointed CEO of Starling Systems, a call center software solutions company, had a problem. Swain had recently hired in a new VP of operations, Felicia Shaw, and while she had instituted a number of much-needed changes within the organization, she had not been well-received by the tight-knit customer service team. Specifically, Starling System’s top performing customer service representative, Judith Fenton, was not happy a...Starting at €8.20