Stanford Graduate School of Business (USA)
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MobiChair - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E491TN-EEntrepreneurshipThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Starting at €0.00
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JetBlue Technology Ventures: Bringing External Innovation In House
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E660-EEntrepreneurshipSince its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation by setting up a corporate venture capital arm. Led by Bonny Simi, a long-time JetBlue executive, commercial airline pilot, former U.S. Olympian, and Stanford alumna, JetBlue Technology Ventures (JTV) seeks to bring external innovation in ho...Starting at €8.20
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San Francisco Symphony
Meehan, W; McNamee, M; Soulon, DCase SGSB-SM63-ECorporate GovernanceThe San Francisco Symphony is a major U.S. orchestra that took on ancillary activities as part of its mission to bring the best in music to the Bay Area. Despite increasing costs, SFS posted surpluses for 15 consecutive years. However, by the end of 1993 SFS faced a shift in its financial fortunes; forecasts indicated annual budget shortfalls of $25 million in total deficits by the end of the 1999-2000 season. In 1994, SFS had just signed a “supe...Starting at €8.20
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MobiChair
H. Irving Grousbeck, Sara RosenthalCase SGSB-E491-EEntrepreneurshipThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Starting at €8.20
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Starling Systems Vignettes - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E570TN-EEntrepreneurshipJack Swain, the newly appointed CEO of Starling Systems, a call center software solutions company, had a problem. Swain had recently hired in a new VP of operations, Felicia Shaw, and while she had instituted a number of much-needed changes within the organization, she had not been well-received by the tight-knit customer service team. Specifically, Starling System’s top performing customer service representative, Judith Fenton, was not happy a...Starting at €0.00
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An Overview of Corporate Venture Capital
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E692-EEntrepreneurshipThis note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include: a history of CVC beginning in the early 1960s; a qualitative and quantitative assessment of the industry in the late 2010s; a summary of the primary reasons why large corporations establish CVC arms; a framework for ba...Starting at €8.20
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Healthy Buildings
H. Irving Grousbeck, Sara RosenthalCase SGSB-E563-EEntrepreneurshipThe Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees. The first issue deals with Fred Payton, Healthy Buildings’s COO, and Marcia Vannis, the company’s vice president of marketing. It soon becomes apparent that Payton and Vannis have a tumultuous relationship, with Payton frequently undermin...Starting at €8.20
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Healthy Buildings - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E563TN-EEntrepreneurshipThe Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees. The first issue deals with Fred Payton, Healthy Buildings’s COO, and Marcia Vannis, the company’s vice president of marketing. It soon becomes apparent that Payton and Vannis have a tumultuous relationship, with Payton frequently undermin...Starting at €0.00
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Starling Systems Vignettes
H. Irving Grousbeck, Sara RosenthalCase SGSB-E570-EEntrepreneurshipJack Swain, the newly appointed CEO of Starling Systems, a call center software solutions company, had a problem. Swain had recently hired in a new VP of operations, Felicia Shaw, and while she had instituted a number of much-needed changes within the organization, she had not been well-received by the tight-knit customer service team. Specifically, Starling System’s top performing customer service representative, Judith Fenton, was not happy a...Starting at €8.20