Stanford Graduate School of Business (USA)
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NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00
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Logitech (A) Paso del testigo a un director general externo
Davila A; Oyon DCase SGSB-A175AESAccounting and ControlLogitech International era un fabricante líder de ratones y otros dispositivos para controlar computadoras, incluidas las cámaras de PC. En 1998, el nuevo CEO se enteró de que la unidad de negocio Quickcam de Connectix estaba a la venta, una oferta que los fundadores rechazaron porque la tecnología no era tan buena como la cámara Web internamente desarrollada de Logitech, y comprar un producto inferior no era una ventaja. El CEO pensó que volver ...Starting at €8.20
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Logitech (A) Passing the Baton to an External CEO
Davila A; Oyon DCase SGSB-A175A-EAccounting and ControlLogitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the technology was not as good as Logitech’s internally developed Web camera, and purchasing an inferior product was not seen as an advantage. The CEO thought that reassessing this acquisition was a ...Starting at €8.20
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Logitech (B) Passing the Baton to an External CEO
Davila A; Oyon DCase SGSB-A175B-EAccounting and ControlLogitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the technology was not as good as Logitech’s internally developed Web camera, and purchasing an inferior product was not seen as an advantage. The CEO thought that reassessing this acquisition was a ...Starting at €5.74
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NetApp: The Day-toDay of a DM
Mark Leslie, Patrick ArippolCase SGSB-E263-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €8.20